# Routing forms


# Routing forms

A routing form asks a visitor a few quick questions, then sends them to the right place based on their answers — a specific [event type](./event-types), an external URL, or a simple message. It's the friendly bouncer for your booking page: the right people reach the right meeting, and everyone else gets a helpful next step.

Manage them under **Routing forms** in your dashboard.

![A routing form being built in the dashboard](/img/screenshots/calendar/routing-form.png)
*Build a short form, then decide where each answer sends the visitor.*

## When to use one

- You offer different meetings for different needs (a free intro vs. a paid session) and want to guide people to the right one.
- You want to qualify visitors before they book — for example, send small-team enquiries to a self-serve link and larger ones to a call.
- You want to politely redirect people who aren't a fit, without them booking the wrong slot.

## Build a routing form

1. Open **Routing forms** and create a new form.
2. Add the **questions** you want to ask (for example, "What are you looking for?" or "How big is your team?").
3. For each answer or combination, set the **route** — where that visitor goes next.
4. Save and share the form's public link.

## Where a form can route

Based on the answers, a routing form can send a visitor to:

- **An event type** — drop them straight onto the right [booking page](./booking-page) to pick a time.
- **A URL** — send them to any external page (a pricing page, a different signup, a help article).
- **A message** — show a custom message instead of routing anywhere (handy for "we're not the right fit, but here's what to try").

![A visitor routed straight to an event type's booking page](/img/screenshots/calendar/routing-form-enterprise.png)
*Routing to an event type lands the visitor on its booking page, ready to pick a slot.*

![A routing form showing a custom message instead of a booking page](/img/screenshots/calendar/routing-form-result.png)
*Routing to a message shows your custom text — perfect for sending visitors elsewhere without booking.*

:::tip[Match the route to the intent]

Route ready-to-book visitors to an event type so they can grab a slot immediately. Route not-yet-ready visitors to a URL or message so nobody books a meeting that won't go anywhere.

:::

## Share the form

Each routing form has its own **public link** (`calendar.imatic.ai/forms/your-form`). Share it like any other link, or use it as the front door on your website so visitors are qualified before they reach a booking page.

## Next steps

- [Event types](./event-types) — the meetings your form can route to.
- [Your public booking page](./booking-page) — where qualified visitors land.
- [Embeds & sharing](./embeds-sharing) — put your form or booking page on your site.